*NEW* Photos and Feature Article from Emmy Magazine   2 comments

Here are three new photos (untagged) of Sam Heughan and Caitriona Balfe from their Emmy Magazine photoshoot. In the feature article, Emmy Magazine spoke with Starz CEO Chris Albrecht, Ron D. Moore, Caitriona Balfe and Sam Heughan.

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From Emmy Magazine:

Based on the best-selling series of novels by Diana Gabaldon, Outlander has become the kind of tent-pole project that television executives dream about, thanks in no small part to lush locales and the hotter-than-hot chemistry between stars Caitriona Balfe and Sam Heughan.

“When we set out to do this series, our first goal for ourselves was to do no harm,” says Starz CEO Chris Albrecht, referring to Gabaldon’s literary legacy. “We wanted to make sure that the fans of the books felt we were doing justice to the story.”

Executive producer and showrunner Ronald Moore (Star Trek: Deep Space Nine and Battlestar Galactica) shared that concern.

There was a lot at stake. Over the past two-plus decades, the books have sold more than 20 million copies and spawned tens of millions of fervent, mostly female fans around the globe. “When was the last time you completely lost your heart to a book?” enthuses one fan. Another gushes, “I am obsessed by Jamie and Claire.”

See more photos and read more from the article after the jump!

More from Emmy Magazine:

Not surprising then, that it was two women — Moore’s wife, costume designer Terry Dresbach, and his producing partner, Maril Davis (a coexecutive producer on the series) — who convinced him to read the first book in the series (there are eight in all). At the time, he was scouting for a new project, and the novel boasted something familiar from his days in space drama: specifically, time travel.

“It offered a lot, actually,” Moore says. “It had action, romance, history, time travel… romance.”

There’s little doubt that the series skews heavily toward female viewers, but Albrecht says he’s not concerned. He recalls his days as senior vice-president in charge of programming at HBO in 1998, when the cable channel introduced Sex and the City.

“That show started out with a strong female viewer base, but by the second or third season, a lot of these women were bringing their husbands and boyfriends to the show. And it worked.”

Outlander, he believes, has plenty of elements that appeal to men. “It’s sci-fi, it’s historical fiction, and there are gnarly looking guys in kilts wielding swords.”

Since the Starz programming philosophy differs from that of broadcast networks — “Premium cable isn’t about selling eyeballs to advertisers,” Albrecht notes — the ingredients for a hit are also different. “For us, it’s more important to have something of this quality, with this kind of fan base that will endure for decades. That makes it a valuable product.”

The series’ value became evident very quickly, as fans of the novels started counting down in online forums to the show’s August 2014 premiere.

Including additional online platforms, on-demand, DVR and so on, more than 6.5 million watched the first episode, making Outlander the second-biggest premiere in Starz’s history. (The channel’s male-skewing pirate drama Black Sails attracted nearly 8.8 million viewers when it debuted in January 2014.)

Since then, Outlander’s first eight episodes have averaged more than 5 million multi-platform views per episode. The first season was split; the second eight episodes began in April. In terms of social media, the show topped the Nielsens for Twitter conversation volume the day it premiered. A second season was announced within days.

Hoping to lure more men, Starz issued a mash-up promo video that joins scenes from Outlander with clips from Black Sails. “The focus will be to expand the audience as we move into the second season,” Albrecht says.

To read more from the article and purchase the full feature, click here

Thanks @Rene2608 for the heads up

2 responses to “*NEW* Photos and Feature Article from Emmy Magazine

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  1. Reblogged this on Ana Fraser Lallybroch Blog.

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